Using video as part of a well-rounded marketing strategy can help insurance agents be more successful for three reasons:
- It is effective
- It is consistent
- It is inexpensive
Video marketing allows agents to record the perfect message to share with hundreds of leads and existing clients. It also removes message inconsistency. Not every insurance agent is the same. While one may deliver their message effortlessly, another may struggle to verbalize the benefits of buying insurance from their company. Video marketing messages do not suffer from such irregularity.
Video marketing does not require a complex setup or production crew either. Depending on the audience, insurance agents may be able to record videos from their smartphones. If the agent needs higher quality footage, they can buy a decent camera, tripod, and microphone for a couple hundred dollars. Below are some ideas for how insurance agents can use video marketing to improve their sales and lead generation.
Millennials rely on word of mouth and reviews more so than marketing messages. You can send them targeted emails, but a positive recommendation from a few clients will yield better results every time. These videos do not need to be too polished. In fact, the less scripted the testimonials seem, the more effective they will be. Ask the clients specific questions that address common concerns leads may have.
Frequently Asked Questions
While you can address some common questions in client testimonial videos, it is impossible to cover them all without appearing rehearsed. Agents should compile a list of questions clients and prospects ask on a regular basis. They can then make videos to address the questions. This can save agents time as well as provide a valuable service to leads and clients.
Still not convinced? Remember, if a client is asking an agent the question, they are likely asking Google as well. A video allows agents to control the message as well as reduce misinformation.
Record a Seminar
Preparing and presenting a seminar is a major investment. It only makes sense to preserve it for prospective and existing clients. It shows the company possesses professionalism and demonstrates their expertise in the industry. It can also boost a company’s exposure by posting the video to various social media sites.
To learn more ways insurance agents can market themselves to increase sales and leads, contact Chelten Benefits Group.